Heidi Gautschi is a Research Fellow in the College of Management at Ecole Polytechnique Federale de Lausanne, Switzerland. Prior to joining EPFL, she was Assistant Professor of Communication Studies at Lesley University, USA. Her main area of interest is communication technology and its interaction with society, with special emphasis on the comparative French and American contexts. She is the co-editor ... Read moreof Dancing with Digital Natives. David Gautschi is Dean Emeritus and holds the Joseph Keating, S.J. Professorship at Fordham University, USA. He was previously the Kirby Cramer Scholar of Marketing and International Business at the University of Washington and has served on the faculties of Cornell, INSEAD, Yale, and Rensselaer Polytechnic Institute. He has founded three start-up companies in marketing analytics and served for four years as a Firm Director of Deloitte and Touche LLP in its e-business practice. Show Less