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Quality Uncertainty and Perception
Wankhade, Lalit; Dabade, Balaji
€ 127.73
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Description for Quality Uncertainty and Perception
Paperback. First book to apply reliability engineering techniques on management issues of quality uncertainty and perception Using modern system dynamics techniques in marketing science Series: Contributions to Management Science. Num Pages: 115 pages, 62 black & white illustrations, biography. BIC Classification: KJMV5; KJMV6; KJU; TBC; TGPR. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 8. Weight in Grams: 242.
It has been observed that the studies of quality are pursued in various disciplines like economics, quality management, and marketing science, and are seen isolated. The treatments imparted to these studies are also different and has the backdrop of discipline in which the work has been pursued. The nature of isolation is equally seen when quality uncertainty and perceived quality were pursued separately without showing any inkling that these can be complimentary. Economist and Nobel Laureate, Akerlof (1970), wrote a seminal piece “The market for lemons: quality uncertainty and market mechanism”, where he described quality uncertainty due to information asymmetry. ... Read more
It has been observed that the studies of quality are pursued in various disciplines like economics, quality management, and marketing science, and are seen isolated. The treatments imparted to these studies are also different and has the backdrop of discipline in which the work has been pursued. The nature of isolation is equally seen when quality uncertainty and perceived quality were pursued separately without showing any inkling that these can be complimentary. Economist and Nobel Laureate, Akerlof (1970), wrote a seminal piece “The market for lemons: quality uncertainty and market mechanism”, where he described quality uncertainty due to information asymmetry. ... Read more
Product Details
Format
Paperback
Publication date
2012
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
115
Condition
New
Series
Contributions to Management Science
Number of Pages
115
Place of Publication
Heidelberg, Germany
ISBN
9783790828221
SKU
V9783790828221
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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