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Description for Technology Licensing
Hardcover. This book explains how and where licensing fits into a corporation's organizational structure and include basics on how to set up and run a licensing department. It shows how to establish policies and guidelines for licensing technology and provides advice on acquiring the best deal in a given circumstance. Editor(s): Parr, Russell L.; Sullivan, Patrick H. Num Pages: 320 pages, Illustrations. BIC Classification: 1KBB; LNR; TB. Category: (P) Professional & Vocational. Dimension: 241 x 166 x 23. Weight in Grams: 616.
Find out how today's top technology-based companies get thegreatest return on their intellectual property, and how you cantoo.
A total hands-on guide to cutting-edge technology licensingstrategies
Russell Parr and Patrick Sullivan, along with a team ofdistinguished experts working at the frontlines of technologylicensing, reveal how today's top technology-based companies aremaximizing the value of and return on their intellectual property.They also offer hands-on advice and guidance on how you can do thesame in your company. With the help of numerous real-life casestudies that demonstrate licensing strategies now used at DuPont,Xerox, Kodak, AlliedSignal, Hewlett-Packard, Dow Chemical, ... Read more
Find out how today's top technology-based companies get thegreatest return on their intellectual property, and how you cantoo.
A total hands-on guide to cutting-edge technology licensingstrategies
Russell Parr and Patrick Sullivan, along with a team ofdistinguished experts working at the frontlines of technologylicensing, reveal how today's top technology-based companies aremaximizing the value of and return on their intellectual property.They also offer hands-on advice and guidance on how you can do thesame in your company. With the help of numerous real-life casestudies that demonstrate licensing strategies now used at DuPont,Xerox, Kodak, AlliedSignal, Hewlett-Packard, Dow Chemical, ... Read more
Product Details
Format
Hardback
Publication date
1996
Publisher
John Wiley & Sons Inc United States
Number of pages
320
Condition
New
Number of Pages
320
Place of Publication
New York, United States
ISBN
9780471130819
SKU
V9780471130819
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Parr
About the editors RUSSELL L. PARR, CFA, ASA, is a Senior Vice President of AUSConsultants, where he assesses the value of intellectual propertyand advises his clients about the investment value of patents,trademarks, and copyrights. A sampling of his clients includesAT&T, Battelle, Pfizer, Silicon Graphics, TRW, and Exide Corp.He is the author of Intellectual Property: Licensing and JointVenture ... Read more
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