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The Aquaculture Marketing Handbook
Carole R. Engle
€ 175.36
FREE Delivery in Ireland
Description for The Aquaculture Marketing Handbook
Paperback. * Provides a broad base of information on aquaculture economics, markets, and marketing * Contains an extensive bibliography and webliography to aid further study * Authors possess vast international aquaculture marketing experience. Num Pages: 272 pages, 105 illustrations. BIC Classification: TVT. Category: (P) Professional & Vocational. Dimension: 253 x 179 x 16. Weight in Grams: 526.
Markets, marketing, and trade have become ever more important to growing aquaculture industries worldwide. The diversity and idiosyncrasies of the aquaculture and seafood markets call for understanding information that is unique to these markets. Presenting fundamental principles of marketing and economics from a user-friendly, how-to perspective, the Aquaculture Marketing Handbook will provide the reader with the tools necessary to evaluate and adapt to changing market conditions.
Markets, marketing, and trade have become ever more important to growing aquaculture industries worldwide. The diversity and idiosyncrasies of the aquaculture and seafood markets call for understanding information that is unique to these markets. Presenting fundamental principles of marketing and economics from a user-friendly, how-to perspective, the Aquaculture Marketing Handbook will provide the reader with the tools necessary to evaluate and adapt to changing market conditions.
The Aquaculture Marketing Handbook provides the reader with a broad base of information regarding aquaculture economics, markets, and marketing. In addition, this volume also contains an extensive annotated bibliography and ... Read more
Written by authors with vast international aquaculture marketing experience, the Aquaculture Marketing Handbook is an important introduction to aquaculture marketing for those interested in aquaculture and those new to the professional field. The body of knowledge presented in this book will also make it a valuable reference for even the most experienced aquaculture professional.
Show LessProduct Details
Format
Paperback
Publication date
2009
Publisher
Iowa State University Press United States
Number of pages
272
Condition
New
Number of Pages
292
Place of Publication
Hoboken, United Kingdom
ISBN
9780813816043
SKU
V9780813816043
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Carole R. Engle
Carole R. Engle, PhD., is Professor, Director of the Aquaculture/Fisheries Center and Chairperson of the Department of Aquaculture and Fisheries at the University of Arkansas at Pine Bluff. Kwamena Quagrainie, Ph.D., is Aquaculture Marketing Director in the Department of Agricultural Economics at Purdue University.
Reviews for The Aquaculture Marketing Handbook
"This is an excellent book, and is written for the student, it would serve as an excellent textbook), farmer, extension specialist, and just about anyone involved with aquaculture." "There are so few aquaculture marketing books available when compared to other aquaculture subjects that this book is a rare find. It forms a foundation for the subject of marketing. I recommend ... Read more