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The PDMA ToolBook 2 for New Product Development
Belliveau
€ 117.11
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Description for The PDMA ToolBook 2 for New Product Development
Hardcover. This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service. The contributors are members of the Product Development and Management Association (PDMA) and come from such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand, and Oscar Mayer. Editor(s): Belliveau, Paul; Griffin, Abbie; Somermeyer, Stephen. Series: Product Development and Management Toolbooks. Num Pages: 576 pages, Illustrations. BIC Classification: TG. Category: (P) Professional & Vocational. Dimension: 244 x 166 x 34. Weight in Grams: 948.
This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service. The contributors are members of the Product Development and Management Association (PDMA) and come from such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand, and Oscar Mayer. The perfect follow-up to the successful handbook by the same organization.
This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service. The contributors are members of the Product Development and Management Association (PDMA) and come from such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand, and Oscar Mayer. The perfect follow-up to the successful handbook by the same organization.
Product Details
Format
Hardback
Publication date
2004
Publisher
John Wiley and Sons Ltd United States
Number of pages
576
Condition
New
Series
Product Development and Management Toolbooks
Number of Pages
576
Place of Publication
New York, United States
ISBN
9780471479413
SKU
V9780471479413
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Belliveau
PAUL BELLIVEAU is Principal at Paul Belliveau Associates in Westfield, New Jersey. ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois at Urbana-Champaign. STEPHEN M. SOMERMEYER is a Relationship Manager at YourEncore in Indianapolis, Indiana.
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