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The Real Story of Risk
Glenn E. Croston
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Description for The Real Story of Risk
Paperback.
We live in a world of risk. It waits for us in our refrigerator and surrounds us on the freeway. It's lurking in our arteries and sitting in our 401(k) accounts. Given that we deal with risk on a constant basis, we should be good at it; as it turns out, though, we're not. We're blind to common risks like heart disease (one in five deaths), but we shrink in fear from rare events like shark attacks (one in a million) and airplane crashes (one in twenty thousand). What accounts for our poor ability to perceive and react to the ... Read more
We live in a world of risk. It waits for us in our refrigerator and surrounds us on the freeway. It's lurking in our arteries and sitting in our 401(k) accounts. Given that we deal with risk on a constant basis, we should be good at it; as it turns out, though, we're not. We're blind to common risks like heart disease (one in five deaths), but we shrink in fear from rare events like shark attacks (one in a million) and airplane crashes (one in twenty thousand). What accounts for our poor ability to perceive and react to the ... Read more
Product Details
Format
Paperback
Publication date
2012
Publisher
Prometheus Books United States
Number of pages
256
Condition
New
Number of Pages
294
Place of Publication
, United States
ISBN
9781616146603
SKU
V9781616146603
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Glenn E. Croston
Glenn Croston is a biologist with more than twenty years of research experience. He is also a successful author.
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