SOCIAL MEDIA IN SPORT MARKETING
Timothy Newman
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Description for SOCIAL MEDIA IN SPORT MARKETING
Paperback. Dimension: 227 x 153 x 14. Weight in Grams: 356.
From the Preface: Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the social media phenomenon and constant advances in technology obviously create unique and powerful opportunities for those able to capitalize on them. The question is how best to do so? Social Media in Sport Marketing has been created to help answer this question as it pertains to sport organizations. Written from the perspective of sport professionals, this brief but thorough text explores the concepts, tools, and issues surrounding social media ... Read more
From the Preface: Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the social media phenomenon and constant advances in technology obviously create unique and powerful opportunities for those able to capitalize on them. The question is how best to do so? Social Media in Sport Marketing has been created to help answer this question as it pertains to sport organizations. Written from the perspective of sport professionals, this brief but thorough text explores the concepts, tools, and issues surrounding social media ... Read more
Product Details
Publisher
Taylor & Francis Inc
Format
Paperback
Publication date
2013
Condition
New
Number of Pages
216
Place of Publication
Scottsdale, United States
ISBN
9781934432785
SKU
V9781934432785
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-2
About Timothy Newman
Tim Newman is an associate professor at York College of Pennsylvania, US. As a member of the United States Sports Academy's national faculty, Newman works with distance-learning students and has taught courses in Botswana, Malaysia, and Thailand. He sits on the National Board of Directors for the Leaders of Tomorrow Foundation and the Board of Commissioners for the Commission on ... Read more
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