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When Sport Meets Business: Capabilities, Challenges, Critiques
Ulrik Wagner
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Description for When Sport Meets Business: Capabilities, Challenges, Critiques
Paperback. .
Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry. Structured into four sections, the book covers the key issues in the Business of professional sport: The New Sport Environment - Analysing the consequences of increasing commercialisation by looking at the multi-billion dollar sports goods industry; the effects of globalisation and how commercial influences have made running one of Europe's most popular sports. ... Read more
Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry. Structured into four sections, the book covers the key issues in the Business of professional sport: The New Sport Environment - Analysing the consequences of increasing commercialisation by looking at the multi-billion dollar sports goods industry; the effects of globalisation and how commercial influences have made running one of Europe's most popular sports. ... Read more
Product Details
Publisher
SAGE Publications Ltd
Format
Paperback
Publication date
2016
Condition
New
Weight
466g
Number of Pages
256
Place of Publication
London, United Kingdom
ISBN
9781473948051
SKU
V9781473948051
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-3
About Ulrik Wagner
Ulrik Wagner, PhD is an Associate Professor at the Department of Environmental and Business Economics, University of Southern Denmark where he is also coordinating the BA program in Sport and Event Management offered at the Slagelse Campus. Ulrik is affiliated with the research team Markets, Organization and Behaviour, and he is a member of the European Association for Sport Management ... Read more
Reviews for When Sport Meets Business: Capabilities, Challenges, Critiques
Organized around four broad themes-the sport environment, sport marketing and media, sport and finance, and sporting events (the two concluding chapters are on the Olympics)-these 15 stand-alone chapters, authored by European sport-management or marketing professors have little in the way of coverage of US sports. The editors and contributors assess the volume's appeal to students in sport-related courses in business, ... Read more