The Rise and Fall of Olympic Amateurism
Matthew P Llewellyn
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Description for The Rise and Fall of Olympic Amateurism
Hardback. Series: Sport and Society. Num Pages: 280 pages. BIC Classification: WSBB. Category: (G) General (US: Trade). Dimension: 5817 x 3887 x 23. Weight in Grams: 544.
For decades, amateurism defined the ideals undergirding the Olympic movement. No more. Today's Games present athletes who enjoy open corporate sponsorship and unabashedly compete for lucrative commercial endorsements.
Matthew P. Llewellyn and John Gleaves analyze how this astonishing transformation took place. Drawing on Olympic archives and a wealth of research across media, the authors examine how an elite--white, wealthy, often Anglo-Saxon--controlled and shaped an enormously powerful myth of amateurism. The myth assumed an air of naturalness that made it seem unassailable and, not incidentally, served those in power. Llewellyn and Gleaves trace professionalism's inroads into the Olympics ... Read more
For decades, amateurism defined the ideals undergirding the Olympic movement. No more. Today's Games present athletes who enjoy open corporate sponsorship and unabashedly compete for lucrative commercial endorsements.
Matthew P. Llewellyn and John Gleaves analyze how this astonishing transformation took place. Drawing on Olympic archives and a wealth of research across media, the authors examine how an elite--white, wealthy, often Anglo-Saxon--controlled and shaped an enormously powerful myth of amateurism. The myth assumed an air of naturalness that made it seem unassailable and, not incidentally, served those in power. Llewellyn and Gleaves trace professionalism's inroads into the Olympics ... Read more
Product Details
Format
Hardback
Publication date
2016
Publisher
University of Illinois Press United States
Number of pages
280
Condition
New
Series
Sport and Society
Number of Pages
280
Place of Publication
Baltimore, United States
ISBN
9780252040351
SKU
V9780252040351
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Matthew P Llewellyn
Matthew P. Llewellyn and John Gleaves are associate professors of kinesiology at California State University, Fullerton.
Reviews for The Rise and Fall of Olympic Amateurism
"The authors do a marvelous job highlighting the rise of amateurism from its stoic British roots, through Baron Pierre de Coubertin and other IOC Presidents to its de facto champion in Avery Brundage. The real benefit of the book, however, is that they also manage to show just how complicated and convoluted this journey was and indeed continues to be. ... Read more