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Running across Europe: The Rise and Size of one of the Largest Sport Markets
Jeroen Scheerder
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Description for Running across Europe: The Rise and Size of one of the Largest Sport Markets
Hardcover. Analysing in-depth data from 11 European countries, this collection explores the rise of the European running market, the reasons and motives for running, and the most important players in the field. The volume sets out policy challenges and marketing possibilities and addresses issues of participation, cost and health. Editor(s): Scheerder, Jereon; Breedveld, Koen. Num Pages: 304 pages, 46 black & white tables, 74 figures. BIC Classification: 1D; KNSP; WSKC. Category: (P) Professional & Vocational. Dimension: 225 x 138 x 21. Weight in Grams: 484.
Analysing in-depth data from 11 European countries, this collection explores the rise of the European running market, the reasons and motives for running, and the most important players in the field. The volume sets out policy challenges and marketing possibilities and addresses issues of participation, cost and health.
Analysing in-depth data from 11 European countries, this collection explores the rise of the European running market, the reasons and motives for running, and the most important players in the field. The volume sets out policy challenges and marketing possibilities and addresses issues of participation, cost and health.
Product Details
Format
Hardback
Publication date
2015
Publisher
Palgrave Macmillan
Condition
New
Number of Pages
297
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137446367
SKU
V9781137446367
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Jeroen Scheerder
Christoph Breuer, German Sport University Cologne, Germany Angela Charlton, TNS BMRB Agency, UK Sören Dallmeyer, German Sport University Cologne, Germany Mojca Doupona Topi?, University of Ljubljana, Slovenia Peter Forsberg, University of Copenhagen, Denmark Kirstin Hallmann, German Sport University Cologne, Germany Spencer Harris, University of Colorado, USA Paul Hover, Mulier Institute, The Netherlands ... Read more
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