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Norman A.P. Govoni - Dictionary of Marketing Communications - 9780761927716 - V9780761927716
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Dictionary of Marketing Communications

€ 76.26
FREE Delivery in Ireland
Description for Dictionary of Marketing Communications Paperback. Over 4,000 entries on key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Num Pages: 256 pages, black & white illustrations. BIC Classification: GBC; KJS. Category: (U) Tertiary Education (US: College). Dimension: 254 x 177 x 13. Weight in Grams: 454.

"Students of marketing must sort their way through a plethora of concepts, terms and jargon. Norm Govoni′s Dictionary is the answer. Compact, accurate and accessible, it stands as an authoritative resource and a valuable adjunct to our marketing course materials."

—Robb Kopp, Babson College

"The Dictionary of Marketing Communications is the most authoritative and comprehensive lexicon of marketing terms available today. Presented in down-to-earth language, it promises to be an essential and enduring resource for students, beginners, and seasoned professionals alike."

—Suzanne B. Walchli, University of the Pacific

The Dictionary of Marketing Communications contains more than 4,000 entries, including key terms and concepts in the promotion ... Read more

Key Features:

* Provides an up-to-date, accurate, comprehensive collection of terms and concepts that are essential for an understanding of the basic promotion functions of marketing

* Entries are clear, applied, practical and non-technical, designed for both students and professionals

* International entries are included to give the reader a greater awareness of the language of marketing than has been previously available

About the Author

Norman A. Govoni is Professor of Marketing at Babson College, where he served as Division Chair for fifteen years (1975-1990). He is the author of several textbooks including Promotional Management, Fundamentals of Modern Marketing, Sales Management, and Cases in Marketing, all published by Prentice Hall. Among his honors is the Carpenter Prize for Outstanding Contributions to Babson College.

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Product Details

Format
Paperback
Publication date
2003
Publisher
SAGE Publications Inc United States
Number of pages
256
Condition
New
Number of Pages
256
Place of Publication
Thousand Oaks, United States
ISBN
9780761927716
SKU
V9780761927716
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1

About Norman A.P. Govoni
Norman A. P. Govoni is Professor of Marketing at Babson College, and served as Division Chair for fifteen years (1975 – 1990). He is the author of several textbooks including Promotional Management, Fundamentals of Modern Marketing, Sales Management, and Cases in Marketing, all published by Prentice Hall. Among his honors are the Carpenter Prize for Outstanding Contributions to Babson College, ... Read more

Reviews for Dictionary of Marketing Communications
"Students of marketing must sort their way through a plethora of concepts, terms and jargon. Norm Govoni’s Dictionary is the answer. Compact, accurate and accessible, it stands as an authoritative resource and a valuable adjunct to our marketing course materials."
Robb Kopp "The Dictionary of Marketing Communications is the most authoritative and comprehensive lexicon of marketing terms available today. ... Read more

Goodreads reviews for Dictionary of Marketing Communications


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