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Corporate Level Strategy: Theory and Applications
Olivier Furrer
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Description for Corporate Level Strategy: Theory and Applications
Paperback. Num Pages: 298 pages, 39 black & white illustrations, 17 black & white tables, 39 black & white line drawings. BIC Classification: KJC. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 176 x 246 x 18. Weight in Grams: 592.
The challenges faced by diversified corporations-firms that operate in more than one industry or market-have changed over the years. In this new edition, Olivier Furrer helps students of corporate strategy to consider the impact of critical changes in resources, businesses and headquarters roles on the firm's ability for establishing and sustaining corporate advantage. New to this edition are stimulating pedagogical features and additional material such as a new chapter on the theoretical foundations of multibusiness firms, along with a host of new examples from across the world. A companion website ... Read more
The challenges faced by diversified corporations-firms that operate in more than one industry or market-have changed over the years. In this new edition, Olivier Furrer helps students of corporate strategy to consider the impact of critical changes in resources, businesses and headquarters roles on the firm's ability for establishing and sustaining corporate advantage. New to this edition are stimulating pedagogical features and additional material such as a new chapter on the theoretical foundations of multibusiness firms, along with a host of new examples from across the world. A companion website ... Read more
Product Details
Format
Paperback
Publication date
2016
Publisher
Taylor & Francis Ltd
Condition
New
Number of Pages
284
Place of Publication
London, United Kingdom
ISBN
9780415727228
SKU
V9780415727228
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
About Olivier Furrer
Olivier Furrer is Chaired Professor of Marketing at the University of Fribourg in Switzerland and Visiting Professor at HEC Geneva, Switzerland and the University of Lille, France.
Reviews for Corporate Level Strategy: Theory and Applications
'This highly readable book is a valuable guide to assess ways in which a corporate parent can add or destroy value to its portfolio of businesses. With a keen eye for the history of the field, Furrer provides a welcome overview of what constitutes strategy at the corporate level in a way that is accessible to both students of management ... Read more