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Financial Aspects of Marketing (Macmillan Business)
Ruth A. Schmidt
€ 82.51
€ 75.24
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Description for Financial Aspects of Marketing (Macmillan Business)
Paperback. This work moves systematically through the subjects covered in the majority of marketing courses, reinforcing learning through a number of pedagogical features including exercises and examples. The use of spreadsheets is integrated into the text. Num Pages: 320 pages, biography. BIC Classification: KFF; KJMV1; KJS. Category: (UU) Undergraduate. Dimension: 246 x 190 x 18. Weight in Grams: 634.
This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including:
*numerous exercises and examples
*learning objectives at the beginning of each chapter and summaries at the end
*case studies to pull together the areas so far covered
The use of spreadsheets is integrated into the text.
This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including:
*numerous exercises and examples
*learning objectives at the beginning of each chapter and summaries at the end
*case studies to pull together the areas so far covered
The use of spreadsheets is integrated into the text.
Product Details
Format
Paperback
Publication date
1996
Publisher
Palgrave Macmillan
Number of pages
320
Condition
New
Number of Pages
320
Place of Publication
, United Kingdom
ISBN
9780333637821
SKU
V9780333637821
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-10
Reviews for Financial Aspects of Marketing (Macmillan Business)
'Well structured and easy to comprehend. Succinct with excellent examples. The best book on financial aspects of marketing I have ever seen.' - Patricia Hopkins, CIM tutor, Pahh Training and Consultancy