Public Communication Campaigns
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€ 215.08
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Description for Public Communication Campaigns
Paperback. Provides readers with a comprehensive look into the field of public communication campaigns. This title features chapters on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology. Editor(s): Rice, Ronald E.; Atkin, Charles K. Num Pages: 392 pages, Illustrations. BIC Classification: KJSP. Category: (U) Tertiary Education (US: College). Dimension: 233 x 187 x 20. Weight in Grams: 664.
In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun protection, organ donation, human rights, social norms, corporate social responsibility, condom use, ocean sustainability, fear messages, and digital games. Classic chapters include updates on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology.
Product Details
Format
Paperback
Publication date
2012
Publisher
SAGE Publications, Inc
Number of pages
392
Condition
New
Number of Pages
392
Place of Publication
Thousand Oaks, United States
ISBN
9781412987707
SKU
V9781412987707
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-2
About Unknown
Ronald E. Rice (Ph.D. & M.A., Stanford University; B.A., Columbia University) is both the Arthur N. Rupe Chair in the Social Effects of Mass Communication in the Department of Communication and Co-Director of the Carsey-Wolf Center at UC, Santa Barbara. He has been elected divisional officer in the International Communication Association and the Academy of Management, elected President and Fellow ... Read more
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