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Philip Kotler - Framework for Marketing Management, A, Global Edition: European Edition - 9781292093147 - V9781292093147
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Framework for Marketing Management, A, Global Edition: European Edition

€ 93.21
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Description for Framework for Marketing Management, A, Global Edition: European Edition Paperback. Num Pages: 352 pages. BIC Classification: KJMV7; KJS. Category: (UU) Undergraduate. Dimension: 235 x 190 x 15. Weight in Grams: 498.

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s 15th Edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The 6th Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can ... Read more

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Product Details

Publisher
Pearson Education Limited
Format
Paperback
Publication date
2015
Condition
New
Number of Pages
352
Place of Publication
Harlow, United Kingdom
ISBN
9781292093147
SKU
V9781292093147
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-7

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