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Advances in Business and Management Forecasting
Kenneth D. Lawrence (Ed.)
€ 127.69
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Description for Advances in Business and Management Forecasting
Hardback. Presents advanced studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title covers such topics as: sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, and more. Editor(s): Lawrence, Kenneth D.; Klimberg, Ronald. Series Editor(s): Lawrence, Kenneth D. Series: Advances in Business and Management Forecasting. Num Pages: 256 pages, ill. BIC Classification: KJMD; KJMV1. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 237 x 169 x 28. Weight in Grams: 492.
"Advances in Business and Management Forecasting" is a blind refereed serial publication published on an annual basis. The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making (an accurate, robust forecast is critical to effective decision making). It is the hope and direction of the research annual to become an applications and practitioner-oriented publication. The topics of this title will normally include sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements ... Read more
"Advances in Business and Management Forecasting" is a blind refereed serial publication published on an annual basis. The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making (an accurate, robust forecast is critical to effective decision making). It is the hope and direction of the research annual to become an applications and practitioner-oriented publication. The topics of this title will normally include sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements ... Read more
Product Details
Format
Hardback
Publication date
2010
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
256
Condition
New
Series
Advances in Business and Management Forecasting
Number of Pages
256
Place of Publication
Bingley, United Kingdom
ISBN
9780857242013
SKU
V9780857242013
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-25
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