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Advances in Business and Management Forecasting
Kenneth D. Lawrence
€ 112.53
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Description for Advances in Business and Management Forecasting
Hardback. Presents studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title covers such topics as sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, and forecasting for strategic business decisions. Series: Advances in Business and Management Forecasting. Num Pages: 270 pages, black & white illustrations, black & white tables, figures. BIC Classification: KCJ; KJT. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 229 x 152 x 25. Weight in Grams: 550.
The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making). The focus of the research annual is applications - and practitioner-oriented. The topics will normally include sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models. It is the direction of the editorial board to stimulate the interest of the practitioners of forecasting to ... Read more
The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making). The focus of the research annual is applications - and practitioner-oriented. The topics will normally include sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models. It is the direction of the editorial board to stimulate the interest of the practitioners of forecasting to ... Read more
Product Details
Format
Hardback
Publication date
2009
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
270
Condition
New
Series
Advances in Business and Management Forecasting
Number of Pages
270
Place of Publication
Bingley, United Kingdom
ISBN
9781848555488
SKU
V9781848555488
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
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