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Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan
Florian Kohlbacher
€ 63.69
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Description for Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan
Hardback. Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents an insight into advertising practitioners and consumers in Japan. Num Pages: 155 pages, biography. BIC Classification: 1FPJ; KJSA. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 11. Weight in Grams: 358.
Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as well as questionnaire surveys among advertising practitioners and consumers in Japan. As the most aged society in the world, Japan lends itself as particularly suitable to study the implications of population aging. This book shows that older people, and especially older women, are highly underrepresented in advertising and are generally portrayed in stereotypical, albeit not necessarily ... Read more
Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as well as questionnaire surveys among advertising practitioners and consumers in Japan. As the most aged society in the world, Japan lends itself as particularly suitable to study the implications of population aging. This book shows that older people, and especially older women, are highly underrepresented in advertising and are generally portrayed in stereotypical, albeit not necessarily ... Read more
Product Details
Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2016
Condition
New
Weight
358g
Number of Pages
155
Place of Publication
Basingstoke, United Kingdom
ISBN
9780230293397
SKU
V9780230293397
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Florian Kohlbacher
Michael Prieler is Associate Professor in the School of Communication at Hallym University, South Korea. Before this, he worked and studied for several years in Japan. His research focuses on media representations of gender, race/ethnicity, and older people, and has been published in numerous books and international journals. Florian Kohlbacher is an Associate Professor of Marketing and ... Read more
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