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J. Craig Andrews - Advertising, Promotion, and other aspects of Integrated Marketing Communications - 9781337282659 - V9781337282659
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Advertising, Promotion, and other aspects of Integrated Marketing Communications

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Description for Advertising, Promotion, and other aspects of Integrated Marketing Communications Paperback. .
Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today's leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E. With emphasis on the fundamentals and practices you need, this edition focuses on advertising and sales promotion, planning, branding, consumer behavior, media buying, public relations, packaging, POP communications, and personal selling. You explore emerging topics, such as today's popularity of apps, social media outlets, online and digital practices, and viral communications, as well as their impact on traditional ... Read more

Product Details

Publisher
Cengage Learning, Inc
Format
Paperback
Publication date
2017
Condition
New
Number of Pages
635
Place of Publication
Mason, OH, United States
ISBN
9781337282659
SKU
V9781337282659
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-3

About J. Craig Andrews
J. Craig Andrews is Professor and Charles H. Kellstadt Chair in Marketing at Marquette University, where he has been a faculty member for 32 years. Dr. Andrews recently served as a Social Scientist (Center for Tobacco Products), Senior Scholar (Center for Food Safety and Applied Nutrition), and on the Risk Communication Advisory Committee with U.S. Food & Drug Administration in ... Read more

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