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An Advertiser´s Guide to Better Radio Advertising: Tune In to the Power of the Brand Conversation Medium
Andrew Ingram
€ 54.61
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Description for An Advertiser´s Guide to Better Radio Advertising: Tune In to the Power of the Brand Conversation Medium
Hardcover. There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the "brand conversation medium". Num Pages: 132 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 158 x 234 x 22. Weight in Grams: 460.
There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the ?brand conversation medium?. Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it?s role in emerging brand thinking, and best practice for creating better radio advertising. Overviews, summaries, quotations and checklists are featured throughout, as well as case ... Read more
There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the ?brand conversation medium?. Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it?s role in emerging brand thinking, and best practice for creating better radio advertising. Overviews, summaries, quotations and checklists are featured throughout, as well as case ... Read more
Product Details
Publisher
John Wiley & Sons Inc
Number of pages
132
Format
Hardback
Publication date
2005
Condition
New
Number of Pages
168
Place of Publication
New York, United States
ISBN
9780470012925
SKU
V9780470012925
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Andrew Ingram
Mark Barber After graduating from the University of Life, Mark spent 18 years as a media planner in a variety of media agencies before joining the Radio Advertising Bureau in 2001. He has been using radio as an advertising medium since 1983, during which time his perspective has moved from audience cost-per-thousands to the communication benefits of the medium. ... Read more
Reviews for An Advertiser´s Guide to Better Radio Advertising: Tune In to the Power of the Brand Conversation Medium
“…a must-read…the perfect source of advice and inspiration for any client, creative or media agency wanting to deliver more effective communications through radio.” (Media Week, 28 June 2005)