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An Integrative Approach to Innovation Management. Patterns of Companies' Innovation Orientation and Customer Responses to Product Program Innovativeness.
Nicolas Zacharias
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Description for An Integrative Approach to Innovation Management. Patterns of Companies' Innovation Orientation and Customer Responses to Product Program Innovativeness.
Paperback. Nicole Zacharias identifies four different types of innovation orientation and shows that the most innovative companies are financially not the most successful. Furthermore, he investigates positive and negative customer responses to different dimensions of innovativeness as well as contingencies that might alter these linkages. Series: Neue Perspektiven Der Marktorientierten Unternehmensfuhrung. Num Pages: 114 pages, 9 black & white illustrations, 12 black & white tables, biography. BIC Classification: KJMV6. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 6. Weight in Grams: 178.
Nicole Zacharias identifies four different types of innovation orientation and shows that the most innovative companies are financially not the most successful. Furthermore, he investigates positive and negative customer responses to different dimensions of innovativeness as well as contingencies that might alter these linkages.
Nicole Zacharias identifies four different types of innovation orientation and shows that the most innovative companies are financially not the most successful. Furthermore, he investigates positive and negative customer responses to different dimensions of innovativeness as well as contingencies that might alter these linkages.
Product Details
Format
Paperback
Publication date
2011
Publisher
Gabler Germany
Number of pages
114
Condition
New
Series
Neue Perspektiven Der Marktorientierten Unternehmensfuhrung
Number of Pages
97
Place of Publication
Wiesbaden, Germany
ISBN
9783834933386
SKU
V9783834933386
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Nicolas Zacharias
Dr. Nicolas Zacharias completed his doctoral dissertation under the supervision of Prof. Dr. Ruth Stock-Homburg at the Department of Marketing & Human Resource Management at the Technische Universität Darmstadt.
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