'A powerful and engaging book that combines straightforward practicality with a rare wisdom and insight into human relationships - a must-read for leaders, coaches and change agents.' David Birch, Business Director, Ashridge Business School 'Anni Townend truly lives the values and beliefs of assertiveness and diversity which makes this book a convincing and contemporary treasure-trove of both ... Read moretheory and best practice for all individuals in organisations who aspire to be their 'best selves.'' Stephanie Parry, Managing Director, Wexford Executive Coaching 'It's refreshing to come across a book which recognises that genuine assertiveness comes not from cobbling a few 'tools and techniques' together, but from true self-awareness. This comprehensive tour of personality and other models gives a thorough yet practical guide to finding one's own natural assertive style.' Phil Lowe, Partner, Face to Face Leadership 'Anni Townend has created an exciting and comprehensive study to analyse and explain both the new and the established thinking around assertiveness within organisations. The case studies bring each section to life and her attention to detail makes this an invaluable resource for all those involved in the business of helping people to reach their full potential.' Joy Barker, EAP professional '...Townend has written a user-friendly, likeable publication. She avoids jargon and treats the reader as an intelligent enthusiast. The book should become a firm favourite with people management and development practitioners...' - People Management 'It reveals a much-needed new approach to how we can be as individuals in our work lives...It is a great resource.' - Doug Ingram, Sussex Counselling 'Townend's experience shines through in polished theories that encourage us to reflect on the thought that how we see ourselves colours our perceptions of others.' - VirginBlue '...an introduction for the inexperienced and a useful refresher for others.' - Management Futures '...well written, clearly structured and demonstrates Townend's knowledge and passion in her field...Overall, this book provides readers with an understanding of the relationship between assertiveness and diversity and the importance of both to organisational success.' - Maureen Perkins, Therapy Today Show Less