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Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty
Harlan E. . Ed(S): Spotts
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Description for Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty
Paperback. Editor(s): Spotts, Harlan E. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 386 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210. Weight in Grams: 953.
This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses ... Read more
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Format
Paperback
Publication date
2016
Publisher
Springer International Publishing AG Switzerland
Number of pages
386
Condition
New
Series
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Number of Pages
353
Place of Publication
Cham, Switzerland
ISBN
9783319385747
SKU
V9783319385747
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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