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Basic Marketing Management
Douglas J. Dalrymple
€ 192.49
FREE Delivery in Ireland
Description for Basic Marketing Management
Paperback. Everything You Need to Create Effective Marketing Strategies! With its engaging writing style and clear presentation, this how--to book provides you with the core marketing management concepts that everyone must know to compete in todaya s business environment. Num Pages: 336 pages, Ill. BIC Classification: KJMV7. Category: (UU) Undergraduate. Dimension: 279 x 210 x 20. Weight in Grams: 816.
To accommodate instructors who either don't use cases or prefer to select their own, we offer a marketing management book that focuses exclusively on text material. In addition, to keep the price of the book affordable, we have chosen to publish this book in a paperback form. Like the Marketing Management: Text and Cases, Seventh Edition text, this book is intended for the Sr/MBA course in Marketing Management or Marketing Strategy. 15 chapters provide good coverage of the subject in a compact format.
Product Details
Format
Paperback
Publication date
2000
Publisher
John Wiley and Sons Ltd United States
Number of pages
336
Condition
New
Number of Pages
368
Place of Publication
New York, United States
ISBN
9780471353928
SKU
V9780471353928
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Douglas J. Dalrymple
Douglas J. Dalrymple and Leonard J. Parsons are the authors of Basic Marketing Management, 2nd Edition, published by Wiley.
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