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Basic Marketing Research with Excel: Using Microsoft Excel Data Analysis
Burns, Alvin C.; Bush, Ronald F.
€ 310.30
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Description for Basic Marketing Research with Excel: Using Microsoft Excel Data Analysis
paperback. For undergraduate Marketing Research courses. Basic Marketing Research usesExcela add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers. Num Pages: 416 pages, Illustrations. BIC Classification: KJSM. Category: (U) Tertiary Education (US: College). Dimension: 240 x 194 x 13. Weight in Grams: 816.
Product Details
Format
Paperback
Publication date
2011
Publisher
Pearson United States
Number of pages
416
Condition
New
ISBN
9780135078228
SKU
V9780135078228
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-2
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