Basics of Nonprofit Publicity: Winning Strategies for News Releases, Press Conferences and Media Relations
Scott C. Stevenson (Ed.)
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Description for Basics of Nonprofit Publicity: Winning Strategies for News Releases, Press Conferences and Media Relations
Paperback. Originally published by Stevenson, Inc. , this practical resource provides nonprofit leaders and professionals with advice on increasing media exposure, preparing staff to handle media inquiries, and tips and best practices for preparing for media interviews. Editor(s): Stevenson, Scott C. Series: Nonprofit Communications Report. Num Pages: 44 pages, black & white illustrations. BIC Classification: KJC; KJVX. Category: (P) Professional & Vocational. Dimension: 201 x 247 x 3. Weight in Grams: 108.
Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with advice on increasing media exposure, preparing staff to handle media inquiries, and tips and best practices for preparing for media interviews.
Important topics covered include:
- Copy writing
- Media buyers
- Rural media
- Interviews
- Press releases
- Conferences
- Client spotlights
- Crisis preparation
- Media relation policies
- Press release policies
- Social media
- Strategic plans
- Media databases
- Online and offline press kits
- Online tools
- Staff preparation
- Press conferences
Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.
Product Details
Format
Paperback
Publication date
2013
Publisher
John Wiley & Sons Inc United States
Number of pages
44
Condition
New
Series
Nonprofit Communications Report
Number of Pages
48
Place of Publication
New York, United States
ISBN
9781118691694
SKU
V9781118691694
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Scott C. Stevenson (Ed.)
Scott C. Stevenson is the editor of Basics of Nonprofit Publicity: Winning Strategies for News Releases, Press Conferences and Media Relations, published by Wiley.
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