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Beyond Hofstede: Culture Frameworks for Global Marketing and Management
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Description for Beyond Hofstede: Culture Frameworks for Global Marketing and Management
Hardcover. Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management. Editor(s): Nakata, Cheryl. Num Pages: 320 pages, biography. BIC Classification: KJMV7; KJVG. Category: (P) Professional & Vocational. Dimension: 217 x 144 x 22. Weight in Grams: 470.
Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.
Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.
Product Details
Format
Hardback
Publication date
2009
Publisher
Palgrave Macmillan
Number of pages
304
Condition
New
Number of Pages
290
Place of Publication
Basingstoke, United Kingdom
ISBN
9780230202399
SKU
V9780230202399
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About N/A
CHERYL NAKATA is Associate Professor of Marketing and International Business at the University of Illinois at Chicago, USA. This book is motivated by her interest in cultural understanding for businesses. Her award-winning research has appeared in leading journals and books. She was a marketing research manager in and consultant to Fortune 500 companies.
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