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Bridge, S.; Hegarty, C. - Beyond the Business Plan - 9781349461943 - V9781349461943
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Beyond the Business Plan

€ 39.46
FREE Delivery in Ireland
Description for Beyond the Business Plan Paperback. Num Pages: 292 pages, biography. BIC Classification: KCM; KJC; KJH; KJM; KJSP; KJVS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to uncertainty during the business development process.

Product Details

Format
Paperback
Publication date
2013
Publisher
Palgrave Macmillan United Kingdom
Number of pages
292
Condition
New
Number of Pages
275
Place of Publication
Basingstoke, United Kingdom
ISBN
9781349461943
SKU
V9781349461943
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About Bridge, S.; Hegarty, C.
SIMON BRIDGE is a practitioner and academic, and has worked in the enterprise field for nearly 30 years, first in LEDU (Northern Ireland's small business agency) and then in his own business as a consultant and facilitator. He is Visiting Professor of Entrepreneurship at the University of Ulster and co-author of Understanding Enterprise, Entrepreneurship and Small Business - a leading ... Read more

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