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Blunders in International Business
David A. Ricks
€ 25.99
€ 20.79
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Description for Blunders in International Business
Paperback. * New and expanded 4th edition now covers even more examples. * Includes more than fifty new international business blunders. * Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others. Num Pages: 192 pages. BIC Classification: KJK. Category: (P) Professional & Vocational. Dimension: 218 x 139 x 14. Weight in Grams: 242.
This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down.
This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down.
- Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others.
- Conserves its well-liked, concise format.
- Several well-known blunders from previous editions have been replaced in order to update the lessons learned.
Product Details
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
192
Format
Paperback
Publication date
2006
Condition
New
Weight
242g
Number of Pages
192
Place of Publication
Hoboken, United Kingdom
ISBN
9781405134927
SKU
V9781405134927
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About David A. Ricks
David A. Ricks is Distinguished Professor of International Business at the University of Missouri, St. Louis, and Visiting Professor at Wirtschaftsuniversitat in Vienna, the Helsinki School of Economics and Business and the University of Hawaii. He has written eleven other books - including three about international business blunders which have been featured on the Today Show, in the Wall Street ... Read more
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