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19%OFFRob Fuggetta - Brand Advocates - 9781118336038 - V9781118336038
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Brand Advocates

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Description for Brand Advocates Hardcover. Companies aren't trusted, brands aren't trusted, and nor are your executives. People trust each other, and now they have the tools to communicate with each other using social technologies and mobile, with or without brands involved. This book shows you how to turn your enthusiastic customers into a powerful Brand Army. Num Pages: 304 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 161 x 26. Weight in Grams: 504.

"The ultimate guidebook to brand advocacy." —PORTER GALE, former VP of Marketing, Virgin America

Brand Advocates are your most loyal, passionate, and engaged customers, and your best marketers. They don't just buy your products—they sell your products for you. Brand Advocates tweet, blog, and Yelp about you; they praise you with five-star reviews on Amazon and TripAdvisor; they talk you up in social networks, online communities, and over coffee; and they defend you from detractors. Do you know who your Brand Advocates are? Are you systematically leveraging them to get more brand and product recommendations as well as drive sales? ... Read more

Brand Advocates teaches you how to turn your enthusiastic customers into a powerful and sustainable marketing force. Through a step-by-step playbook and real-world examples, you'll learn exactly what it takes to build and activate your Advocate Army, from identifying your Advocates to energizing them and tracking results. By following this strategic and sustainable approach, you'll soon be able to:

  • Discover who your Brand Advocates are and what makes these influential customers tick
  • Create and grow your Advocate Army by continuously identifying Advocates on digital, social, and mobile channels
  • Energize and mobilize your Advocate Army to recommend your brand and products, boost sales, and defend you from social media ambushes
  • Reward your Advocates by giving them what they crave most
  • Measure results and ROI from advocacy programs

Every company in the world—including yours!—has Brand Advocates. Get more value from your social media marketing and transform your company by unleashing the most powerful marketing force you have. Your Advocate Army is ready and waiting to build your brand and business.

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Product Details

Format
Hardback
Publication date
2012
Publisher
John Wiley & Sons Inc United States
Number of pages
304
Condition
New
Number of Pages
304
Place of Publication
New York, United States
ISBN
9781118336038
SKU
V9781118336038
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Rob Fuggetta
ROB FUGGETTA is the founder and CEO of Zuberance, the leading brand advocacy company. A twenty-year veteran of Silicon Valley, Rob has played a leadership role in three start-ups, including Genuity, which went public in June 2000. Rob was formerly a partner at Regis McKenna, Inc., the legendary Silicon Valley marketing and communications firm that helped put Apple on the ... Read more

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