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Brand Asset Management: Driving Profitable Growth Through Your Brands
Scott M. Davis
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Description for Brand Asset Management: Driving Profitable Growth Through Your Brands
Paperback. Shows you how to turn your brand from the logo on your letterhead into the driving force behind your company's growth, operational success, and long term profitability. Num Pages: 288 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate; (XV) Technical / Manuals. Dimension: 228 x 155 x 21. Weight in Grams: 358.
"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management."
-- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management."
-- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
Product Details
Publisher
John Wiley & Sons Inc United States
Number of pages
288
Format
Paperback
Publication date
2002
Condition
New
Weight
358g
Number of Pages
288
Place of Publication
New York, United States
ISBN
9780787963941
SKU
V9780787963941
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Scott M. Davis
THE AUTHOR SCOTT M. DAVIS is a managing partner at Prophet's Chicago office, where he focuses on bringing the principles of this book to life with his clients. His work experience includes twelve years at Kuczmarski & Associates, Inc., an innovation and branding consulting company, where he was the senior partner and founder of the Brand Asset ... Read more
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