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The Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions
John Grant
€ 42.38
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Description for The Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions
Hardcover. The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Num Pages: 328 pages, Illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 235 x 161 x 23. Weight in Grams: 594.
The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke's and author of The New Marketing Manifesto, whose radical thinking has informed a generation. Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success ... Read more
The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke's and author of The New Marketing Manifesto, whose radical thinking has informed a generation. Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success ... Read more
Product Details
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
328
Format
Hardback
Publication date
2006
Condition
New
Weight
593g
Number of Pages
330
Place of Publication
Chichester, United Kingdom
ISBN
9780470027516
SKU
V9780470027516
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About John Grant
John Grant co-founded the groundbreaking London advertising agency St Luke's, and is now a marketing consultant with clients including IKEA, the Ministry of Sound, Diageo and Coca Cola. He is the author of The New Marketing Manifesto (Orion) which was selected as one of the top 10 business books of 1999 by Amazon, and of After Image (Profile), an ... Read more
Reviews for The Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions
...a great addition to brand consumer communication methodology... (Brand Strategy, June 2006) ...read it... (Admap, July 2006) ...revolutionary... (The Marketer, October 2006)