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Brand Sense: Sensory Secrets Behind the Stuff We Buy
Martin Lindstrom
€ 33.99
€ 31.02
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Description for Brand Sense: Sensory Secrets Behind the Stuff We Buy
Paperback. Provides branding tools for evaluating where a brand is on the sensory scale, analyzing its sensory potential and giving it a clear pathway to optimize its sensory appeal. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 15. Weight in Grams: 248.
That gratifying new car smell is actually a manufactured "new car" aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. In this fully updated new edition of Brand Sense, Martin Lindstrom shows how it can be done. Drawing on the most extensive worldwide study ever conducted of the sensory perceptions of consumers, he shows how a two-sense product can become a five-sense ... Read more
That gratifying new car smell is actually a manufactured "new car" aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. In this fully updated new edition of Brand Sense, Martin Lindstrom shows how it can be done. Drawing on the most extensive worldwide study ever conducted of the sensory perceptions of consumers, he shows how a two-sense product can become a five-sense ... Read more
Product Details
Publisher
Kogan Page Ltd United Kingdom
Number of pages
192
Format
Paperback
Publication date
2010
Condition
New
Number of Pages
192
Place of Publication
London, United Kingdom
ISBN
9780749460570
SKU
V9780749460570
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Martin Lindstrom
Martin Lindstrom is the bestselling author of Buyology and Brand Child (published by Kogan Page). As one of the world's 100 most influential people according to TIME magazine, Lindstrom advises top executives at companies including the McDonald's Corporation, Nestlé, Procter & Gamble, Microsoft Corporation, The Walt Disney Company, Pepsi, Unilever, and GlaxoSmithKline. Lindstrom speaks to a global audience of close ... Read more
Reviews for Brand Sense: Sensory Secrets Behind the Stuff We Buy
"A treasury of ideas for bringing new life to your brands...read this book and watch how the professionals do it!"
Philip Kotler, Professor of International Marketing, Kellogg School of Management
"A flash of insight."
The Economist
"An outstanding book."
The Marketer
Philip Kotler, Professor of International Marketing, Kellogg School of Management
"A flash of insight."
The Economist
"An outstanding book."
The Marketer