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Branding: A Very Short Introduction (Very Short Introductions)
Robert Jones
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Description for Branding: A Very Short Introduction (Very Short Introductions)
Paperback. Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be. Series: Very Short Introductions. Num Pages: 144 pages, 10 black and white images. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 174 x 111. .
Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by millions of people worldwide. As the market economy spreads across the world, brands are becoming ever more prevalent. The Apple brand has been valued at $98 billion - more than the GDP of Slovakia. Every day, we're exposed to more than 3500 brand messages. And even though people are increasingly brand-aware and brand-sceptical, they are nevertheless seduced by brands. We may reject the whole brand system, but we still ... Read more
Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by millions of people worldwide. As the market economy spreads across the world, brands are becoming ever more prevalent. The Apple brand has been valued at $98 billion - more than the GDP of Slovakia. Every day, we're exposed to more than 3500 brand messages. And even though people are increasingly brand-aware and brand-sceptical, they are nevertheless seduced by brands. We may reject the whole brand system, but we still ... Read more
Product Details
Publisher
Oxford University Press
Format
Paperback
Publication date
2017
Series
Very Short Introductions
Condition
New
Number of Pages
160
Place of Publication
Oxford, United Kingdom
ISBN
9780198749912
SKU
V9780198749912
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Robert Jones
Robert Jones is a strategist at Wolff Olins, one of the world's leading branding consultancies, and visiting professor at the University of East Anglia, where he teaches a unique postgraduate course on brand leadership. At Wolff Olins, he has helped build brands like Barclays, National Trust, Oxfam, Tesco, and Virgin. Robert also created a free online course, The Secret Power ... Read more
Reviews for Branding: A Very Short Introduction (Very Short Introductions)
An excellent introduction loaded with insights, very well conceived and superbly written by a much respected expert.
Professor Leslie de Chernatony, Aston Business School
The clearest and truest explanation of branding youare likely to encounter anywhere.
Marty Neumeier, author of The Brand Gap
Thoroughly researched ideas, practical wisdom, a wealth of example and solid advice a ... Read more
Professor Leslie de Chernatony, Aston Business School
The clearest and truest explanation of branding youare likely to encounter anywhere.
Marty Neumeier, author of The Brand Gap
Thoroughly researched ideas, practical wisdom, a wealth of example and solid advice a ... Read more