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Tjaco Walvis - Branding with Brains - 9780273719953 - V9780273719953
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Branding with Brains

€ 26.99
€ 26.77
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Description for Branding with Brains Paperback.

What has neuroscience got to do with branding? The link may not be immediately obvious, but the fact is, our brains select brands in much the same way that Google selects websites. So, just as web marketers play on Google’s algorithm to make sure their site appears as high up the search list as possible, brand marketers should play on the brain’s algorithm to make sure their brand is at the top of their customers’ minds at the moment they choose which brand to buy.

 

This ground-breaking new book brings the proven effects of hard science to the ... Read more

 

Branding with Brainsshatters the conventional approach to branding, which is based on hunches and intuition, by uncovering the hard, scientific truth about why customers choose some brands over others. Insights into company stories, from Leica to Innocent Drinks, from Starbucks to Schipol International Airport, give you the fascinating truth about how the processes that go on in our brain affect our decisions to buy a particular product or service. All in all, this breathtakingly radical new book from Tjaco Walvis presents a daringly different, state of the art approach to brand strategy that will help you build powerful brands more efficiently, more effectively and more reliably than ever before.

 

Branding really is all in the mind – and this book proves it!

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Product Details

Publisher
Pearson Education Limited United Kingdom
Number of pages
264
Format
Paperback
Publication date
2010
Condition
New
Number of Pages
264
Place of Publication
Harlow, United Kingdom
ISBN
9780273719953
SKU
V9780273719953
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-3

About Tjaco Walvis
Tjaco Walvisis a partner at THEY, a brand management consulting firm based in Amsterdam, the Netherlands. Previously, he was a strategy and research director with BBDO. Tjaco is a leading expert on brand strategy issues, including brand positioning, extensions, portfolio management and location branding. He has worked with boards and marketing executives of companies like Amsterdam Airport Schiphol, DaimlerChrysler, Dorito’s, ... Read more

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