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Brands and Gaming: The Computer Gaming Phenomenon and the Impact of Brands on Gaming
Nichols, David, Farrand, Tom, Rowley, Tom, Avery, Matt
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Description for Brands and Gaming: The Computer Gaming Phenomenon and the Impact of Brands on Gaming
Hardcover. Num Pages: 176 pages, biography. BIC Classification: KJS; UDX. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 240 x 160 x 15. Weight in Grams: 424.
The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the faster growing parts of the market. New developments in sociability and interactivity are also transforming the industry. This is the first major study of brands and gaming and shows huge opportunities for brand development
The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the faster growing parts of the market. New developments in sociability and interactivity are also transforming the industry. This is the first major study of brands and gaming and shows huge opportunities for brand development
Product Details
Format
Hardback
Publication date
2006
Publisher
Palgrave Macmillan
Number of pages
200
Condition
New
Number of Pages
168
Place of Publication
Gordonsville, United States
ISBN
9781403998972
SKU
V9781403998972
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Nichols, David, Farrand, Tom, Rowley, Tom, Avery, Matt
DAVID NICHOLS, TOM FARRAND, and TOM ROWLEY all work for Added Value, a leading brand consultancy who have done pioneering and influential work in the area of Brands and Gaming. MATT AVERY is the Managing Director of Brands in Gaming Ltd, who specialize in brand consultancy for the computer gaming industry.
Reviews for Brands and Gaming: The Computer Gaming Phenomenon and the Impact of Brands on Gaming
'This very accessible and enjoyable book leaves the reader in no doubt; computer gaming is a major new medium which marketers ignore at their peril... the authors provide guidelines on how brand owners and marketers might leverage the growth in computer gaming, and they also provide a useful framework for introducing the medium into the decision making process.' - Linda ... Read more