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Breaking Through: Implementing Customer Focus in Enterprises (Bloomberg Professional Library)
S. Vandermerwe
€ 63.91
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Description for Breaking Through: Implementing Customer Focus in Enterprises (Bloomberg Professional Library)
Hardcover. Num Pages: 222 pages, biography. BIC Classification: KJSU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 241 x 156 x 21. Weight in Grams: 490.
In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes. In an environment of falling margins the model shows how to increase value to customers and improve business results.
In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes. In an environment of falling margins the model shows how to increase value to customers and improve business results.
Product Details
Format
Hardback
Publication date
2004
Publisher
Palgrave Macmillan
Number of pages
224
Condition
New
Number of Pages
209
Place of Publication
Gordonsville, United States
ISBN
9781403935038
SKU
V9781403935038
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About S. Vandermerwe
SANDRA VANDERMERWE is Professor of International Marketing and Services at Imperial College Management School, London. She is a prolific and bestselling author whose work is based on ongoing, application driven research and collaboration with leading thinkers and practitioners. She works with several leading companies, has published in numerous academic journals and is on the editorial board of several international journals. ... Read more
Reviews for Breaking Through: Implementing Customer Focus in Enterprises (Bloomberg Professional Library)
'Brings together work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new, dynamic, model that helps implement greater customer focus within enterprises. Essentail reading for anyone concerned with these issues.' - Long Range Planning 'This is an interesting and well-written book that challenges many conventions.' - Professional Manager