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Brilliant Copywriting
Roger Horberry
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Description for Brilliant Copywriting
Paperback. Series: Brilliant Business. Num Pages: 176 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 216 x 136 x 12. Weight in Grams: 268.
If you've ever struggled to craft a persuasive message that really hits the spot you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone who told you how the professionals really do it? Well, that's exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career. Brilliant Copywriting is packed with practical techniques to help ... Read more
If you've ever struggled to craft a persuasive message that really hits the spot you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone who told you how the professionals really do it? Well, that's exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career. Brilliant Copywriting is packed with practical techniques to help ... Read more
Product Details
Publisher
Pearson Education Limited United Kingdom
Number of pages
176
Format
Paperback
Publication date
2009
Series
Brilliant Business
Condition
New
Number of Pages
180
Place of Publication
Harlow, United Kingdom
ISBN
9780273727347
SKU
V9780273727347
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Roger Horberry
Roger Horberry is a freelance copywriter and works for various design, branding and advertising agencies. www.rogerhorberry.com
Reviews for Brilliant Copywriting
Keep it clear, keep it simple, make it brilliant and original. I've been saying that for years. It's a real joy to find that Roger and I think alike. Read the book and learn. Yes, it is brilliant. Wally Olins - Chairman, Saffron Brand Consultants ... Read more