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Building Implementable Marketing Models
Leeflang, Peter S. H.; Naert, Philippe A.
€ 129.23
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Description for Building Implementable Marketing Models
Paperback. Num Pages: 418 pages, biography. BIC Classification: KJS. Category: (P) Professional & Scholarly; (U) Tertiary Education. Dimension: 216 x 140 x 21. Weight in Grams: 671.
The observation that many models are built but few are used has almost become a commonplace in the management science and operations research literature. Nevertheless, the statement remains to a large extent true today, also and perhaps even more so where marketing models are concerned. This led Philippe Naert, now about four years ago, to write a concept text of a few hundred pages on the subject of how to build imple men table marketing models, that is, models that can and will be used. One of the readers of that early manuscript was Peter Leefiang. He made suggestions leading ... Read more
The observation that many models are built but few are used has almost become a commonplace in the management science and operations research literature. Nevertheless, the statement remains to a large extent true today, also and perhaps even more so where marketing models are concerned. This led Philippe Naert, now about four years ago, to write a concept text of a few hundred pages on the subject of how to build imple men table marketing models, that is, models that can and will be used. One of the readers of that early manuscript was Peter Leefiang. He made suggestions leading ... Read more
Product Details
Format
Paperback
Publication date
1978
Publisher
Kluwer Academic Publishers Group Netherlands
Number of pages
418
Condition
New
Number of Pages
418
Place of Publication
Groningen, Netherlands
ISBN
9789020706741
SKU
V9789020706741
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Leeflang, Peter S. H.; Naert, Philippe A.
Philippe A. Naert (1945) is the Dean of TIAS Business School and Professor of Marketing, Tilburg University, The Netherlands. Peter S.H. Leeflang (1946) is Professor of Marketing at the Department of Economics at the University of Groningen, The Netherlands, and member of the Royal Netherlands Academy of Arts and Sciences.
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