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A Social Strategy: How We Profit from Social Media
Mikolaj Jan Piskorski
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Description for A Social Strategy: How We Profit from Social Media
Paperback. Num Pages: 288 pages, 13 line illus. 9 tables. BIC Classification: KJP; UT. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 229 x 152. .
Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives--from friendship and dating to news and business. What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, argues Miko?aj Piskorski, one of the world's leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer ... Read more
Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives--from friendship and dating to news and business. What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, argues Miko?aj Piskorski, one of the world's leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer ... Read more
Product Details
Publisher
Princeton University Press
Format
Paperback
Publication date
2016
Condition
New
Number of Pages
288
Place of Publication
New Jersey, United States
ISBN
9780691169262
SKU
V9780691169262
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Mikolaj Jan Piskorski
Miko?aj Jan ( Misiek ) Piskorski is professor of strategy and innovation at IMD Business School in Lausanne, Switzerland. Previously, he was an associate professor of business administration in the Strategy Unit at Harvard Business School, where he wrote numerous case studies on how companies can use social media platforms to improve their competitive advantage.
Reviews for A Social Strategy: How We Profit from Social Media
Winner of the 2015 Gold Medal in Networking, Axiom Business Book Awards Piskorski's thought-provoking and well-researched title is ground-breaking and should be required reading for those in business, and business faculty and students.
Lucy Heckman, Library Journal (starred review) For companies that are struggling to measure social media, Piskorski offers a different way of looking at the problem, ... Read more
Lucy Heckman, Library Journal (starred review) For companies that are struggling to measure social media, Piskorski offers a different way of looking at the problem, ... Read more