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Corporate Communication
Paul A. Argenti
€ 117.59
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Description for Corporate Communication
Paperback. Shows the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. This book provides the opportunity to participate in real decisions that managers had to make on a variety of real problems. Num Pages: 336 pages. BIC Classification: KJP. Category: (U) Tertiary Education (US: College). Dimension: 189 x 231 x 15. Weight in Grams: 508.
Corporate Communication stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter, and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.
Corporate Communication stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter, and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.
Product Details
Publisher
McGraw-Hill Education - Europe
Format
Paperback
Publication date
2015
Condition
New
Number of Pages
336
Place of Publication
, United States
ISBN
9780073403274
SKU
V9780073403274
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-2
About Paul A. Argenti
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
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