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Corporate Magazines of the United States
Sam Riley
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Description for Corporate Magazines of the United States
Hardback. This reference book profiles "corporate magazines", those sponsored by and produced for a single business firm. Journalism and communication scholars examine a representative sample of 52 of these magazines in individual descriptive essays, each with publishing history and information sources. Series: Historical Guides to the World's Periodicals & Newspapers. Num Pages: 296 pages, black & white illustrations. BIC Classification: KJP; KJW; KNTJ. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 175 x 240 x 22. Weight in Grams: 582. Series: Historical Guides to the World's Periodicals & Newspapers S. 296 pages, black & white illustrations. Editor(s): Riley, Sam G. This reference book profiles "corporate magazines", those sponsored by and produced for a single business firm. Journalism and communication scholars examine a representative sample of 52 of these magazines in individual descriptive essays, each with publishing history and information sources. Cateogry: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. BIC Classification: KJP; KJW; KNTJ. Dimension: 175 x 240 x 22. Weight: 582.
This reference book profiles corporate magazines, those sponsored by and produced for a single business firm. Some of these periodicals are internal, aimed at the company's own employees and retirees. Others are mainly external and are directed at a broader audience of stockholders, customers, and readers outside the corporation's immediate family. Still others have a dual role, and target both internal and external audiences. Some of these magazines are quite old--the oldest profiled here dates from 1865. Some have enormous circulations, the largest having reached nearly 12 million bimonthly, though they rarely produce circulation revenue.
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Show LessProduct Details
Publisher
Bloomsbury Publishing Plc
Number of pages
296
Format
Hardback
Publication date
1992
Condition
New
Number of Pages
296
Place of Publication
, United States
ISBN
9780313275692
SKU
V9780313275692
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
About Sam Riley
SAM G. RILEY is Professor of Communications Studies at Virginia Polytechnic Institute & State University. He has edited or co-edited several major reference books on journalists and magazines, including American Magazine Journalists (1741-1850, 1850-1900, and 1900-1960, first series) for the Dictionary of Literary Biography, and, for Greenwood Press's Historical Guides to the World's Periodicals and Newspapers, Magazines of the American ... Read more
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