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How to Plan Exhibitions (Advertiser's Guides)
Iain Maitland
€ 4.99
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Description for How to Plan Exhibitions (Advertiser's Guides)
Paperback. One of a series which provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. This title covers the planning of exhibitions. Series: Advertising Guides. Num Pages: 250 pages, black & white illustrations. BIC Classification: KJP; KJSA. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 9. Weight in Grams: 288. Good clean copy. Minor shelfwear
This series provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. The books are supported throughout by real documents such as rate cards and winning advertisements. Codes of practice, useful contacts and recommended reading sections plus a glossary of important words and phrases are included in each book.
This series provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. The books are supported throughout by real documents such as rate cards and winning advertisements. Codes of practice, useful contacts and recommended reading sections plus a glossary of important words and phrases are included in each book.
Product Details
Condition
Used, Very Good
Publisher
Cengage Learning
Format
Paperback
Publication date
1997
Series
Advertising Guides
Number of Pages
250
Place of Publication
London, United Kingdom
ISBN
9780304334315
SKU
KEX0268426
Shipping Time
Usually ships in 2 to 4 working days
Ref
99-1
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