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Impossible to Ignore: Creating Memorable Content to Influence Decisions
Carmen Simon
€ 36.99
€ 31.82
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Description for Impossible to Ignore: Creating Memorable Content to Influence Decisions
Hardback. A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore-using the latest in brain science Num Pages: 256 pages, illustrations. BIC Classification: GTC; JMM; KJP. Category: (G) General (US: Trade). Dimension: 163 x 236 x 30. Weight in Grams: 538.
A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore-using the latest in brain science Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they'll remember? How will you stay on their minds long enough to spark the action you need? Many experts have offered techniques on how to improve your own memory, but not how to influence ... Read more
A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore-using the latest in brain science Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they'll remember? How will you stay on their minds long enough to spark the action you need? Many experts have offered techniques on how to improve your own memory, but not how to influence ... Read more
Product Details
Publisher
McGraw-Hill Education
Format
Hardback
Publication date
2016
Condition
New
Number of Pages
288
Place of Publication
OH, United States
ISBN
9781259584138
SKU
V9781259584138
Shipping Time
Usually ships in 8 to 11 working days
Ref
99-32
About Carmen Simon
Carmen Simon, PhD, is changing how the world communicates. A cognitive scientist, she has helped America's most visible brands craft memorable messages by focusing on how the brain works. Carmen is the cofounder of Rexi Media, a presentation design and training company. She holds doctorates in both instructional technology and cognitive psychology, and is a recognized expert in presentation design, ... Read more
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