Ultimately, the book should be seen as a practical guide to help students understand that communication is key to decision making and fundamental to success in a global marketplace. The book uses an interdisciplinary approach to its discussion of integrated communication by incorporating theory, application, and case studies to demonstrate ... Read morevarious concepts. Theory is introduced when necessary to the understanding of the practical application of the various concepts. Integrated Business Communication is broad enough in scope and method to be used as a core text in business communication.  Case studies are an integral part of the material.