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Wolfgang Messner - Making the Compelling Business Case: Decision-Making Techniques for Successful Business Growth - 9781137340566 - V9781137340566
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Making the Compelling Business Case: Decision-Making Techniques for Successful Business Growth

€ 81.68
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Description for Making the Compelling Business Case: Decision-Making Techniques for Successful Business Growth Hardback. Providing the necessary background information and hands-on tools to build compelling business cases, this book will increase the reader's capability to champion new business development ideas, take them to senior management, and facilitate the decision process by understanding the key theories and practices of finance and corporate investments. Num Pages: 464 pages, illustrations. BIC Classification: KJC; KJMD; KJP. Category: (G) General (US: Trade). Dimension: 222 x 138 x 32. Weight in Grams: 704.
Providing the necessary background information and hands-on tools to build compelling business cases, this book will increase the reader's capability to champion new business development ideas, take them to senior management, and facilitate the decision process by understanding the key theories and practices of finance and corporate investments.

Product Details

Publisher
Palgrave Macmillan United Kingdom
Number of pages
264
Format
Hardback
Publication date
2013
Condition
New
Weight
724g
Number of Pages
431
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137340566
SKU
V9781137340566
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About Wolfgang Messner
Wolfgang Messner is Associate Professor of International Management at MYRA School of Business and Director of GloBus Research.   He has been in senior management positions with leading companies (BMW Group, Capgemini, Deutsche Bank, The Information Management Group IMG) in Europe and India; Wolfgang has also taught as Adjunct Faculty at WHU – Otto Beisheim School of Management, ... Read more

Reviews for Making the Compelling Business Case: Decision-Making Techniques for Successful Business Growth
'A useful, pragmatic, how-to-do-it book. The value proposition of a corporate investment has always been about reducing costs or increasing revenue. Messner shows companies how to ensure that projects are really doing that. It is this process of leveraging project expenditure which makes organisations successful.' -Heinz-Paul Bonn, Vice President, BITKOM, Germany 'Leaders thrive on results. ... Read more

Goodreads reviews for Making the Compelling Business Case: Decision-Making Techniques for Successful Business Growth


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