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Persuasive Writing
Peter Frederick
€ 19.99
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Description for Persuasive Writing
Paperback. Num Pages: Illustrations, unspecified. Category: (P) Professional & Vocational. Dimension: 216 x 137 x 14. Weight in Grams: 318.
Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time.
Discover how to:
Transform any document into something truly compelling and persuasive
Understand what your reader really wants to hear and use this to get what you want
Combine logic and emotion to convince even the most sceptical reader
Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every ... Read more
Show LessProduct Details
Publisher
Pearson Education Limited United Kingdom
Number of pages
208
Format
Paperback
Publication date
2011
Condition
New
Number of Pages
208
Place of Publication
Harlow, United Kingdom
ISBN
9780273746133
SKU
V9780273746133
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Peter Frederick
Pete Frederick has spent the past 10 years as a professional persuasive writer. He is currently the senior bid writing expert for Pera Innovation, a leading research and development consultancy. He provides training, guidelines and internal evaluation to around 50 writers both within Pera and across other research organisations in Europe. Over the past 3 years, he has written and ... Read more
Reviews for Persuasive Writing
"With guidelines and rules set out in each chapter, would-be writers are provided with clear instructions on how to make the most out of words." eManager, August 2011