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The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan
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Description for The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan
Hardcover. Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?' Editor(s): Kitchen, Philip J. Num Pages: 152 pages, biography. BIC Classification: 3JM; KJP; KJS. Category: (P) Professional & Vocational. Dimension: 226 x 163 x 14. Weight in Grams: 308.
Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'
Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'
Product Details
Format
Hardback
Publication date
2013
Publisher
Palgrave Macmillan
Number of pages
152
Condition
New
Number of Pages
138
Place of Publication
Basingstoke, United Kingdom
ISBN
9780230296831
SKU
V9780230296831
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About N/A
Fred K. Beard, University of Oklahoma, USA Stephen Brown, University of Ulster, Northern Ireland Shintaro Okazaki, Universidad Autónoma de Madrid, Spain Charles R. 'Ray' Taylor, Villanova University, USA
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