
The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business
Robert Wollan
Social media is extremely difficult to implement and manage on an organization-wide basis because it s so new and organizations lack the expertise, and tools to evolve it. Num Pages: 352 pages, Illustrations. BIC Classification: KJP. Category: (P) Professional & Vocational. Dimension: 227 x 152 x 20. Weight in Grams: 562. Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.
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