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22%OFFRobert Wollan - The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business - 9780470651247 - V9780470651247
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The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business

€ 30.99
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Description for The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business Hardcover. A comprehensive guide to managing social media efforts internally within organizations.

Social media is extremely difficult to implement and manage on an organization-wide basis because it s so new and organizations lack the expertise, and tools to evolve it. Num Pages: 352 pages, Illustrations. BIC Classification: KJP. Category: (P) Professional & Vocational. Dimension: 227 x 152 x 20. Weight in Grams: 562.
How do organizations manage social media effectively?

Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business.

The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social ... Read more

  • Empower employees and teams to utilize social media effectively throughout the organization
  • Measure the ROI of social media investments and ensure appropriate business value is achieved over time
  • Make smarter decisions, make them more quickly, and make them stick

Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.

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Product Details

Format
Hardback
Publication date
2011
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
352
Condition
New
Number of Pages
352
Place of Publication
New York, United States
ISBN
9780470651247
SKU
V9780470651247
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Robert Wollan
NICK SMITH is GlobalManaging Director of MarketingTransformation in the Accenture Customer Relationship Management service line. He has over twenty years of experience in advertising, marketing, and customer relationship management, with a track record of value creation through effective operational sales and marketing initiatives. twitter.com/NickXSmith ROBERT WOLLAN is Global Managing Director of the Accenture Customer Relationship Management service line, ... Read more

Reviews for The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business
"Well worth a read if you are thinking of going down the social media road." (HR Magazine, June 2011) "... provides a complete toolbox for defining and practicing a coherent social-media strategy." (EFMA Journal, June 2011) "A breezy read, the compelling discussion by the authors makes a solid case for corporations to revamp their views and ... Read more

Goodreads reviews for The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business


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