The Value of Arts for Business
Giovanni Schiuma
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Description for The Value of Arts for Business
Paperback. This book shows how the arts can be used to enhance value-creation capacity and boost business performance. Num Pages: 314 pages, black & white illustrations. BIC Classification: A; AV; KJM; KJMP; KJP. Category: (P) Professional & Vocational. Dimension: 153 x 230 x 17. Weight in Grams: 462. 312 pages. This 2011 book shows how the arts can be used to enhance value-creation capacity and boost business performance. Cateogry: (P) Professional & Vocational. BIC Classification: A; AV; KJM; KJMP; KJP. Dimension: 153 x 230 x 17. Weight: 428.
The traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts, in the form of Arts-based Initiatives (ABIs), can be used to enhance value-creation capacity and boost business performance. The book introduces and explains three models that show how organisations can successfully implement and manage ABIs. Firstly, the Arts Value Matrix enables managers to see how organisational value-drivers are affected by ... Read more
The traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts, in the form of Arts-based Initiatives (ABIs), can be used to enhance value-creation capacity and boost business performance. The book introduces and explains three models that show how organisations can successfully implement and manage ABIs. Firstly, the Arts Value Matrix enables managers to see how organisational value-drivers are affected by ... Read more
Product Details
Publisher
Cambridge University Press
Number of pages
312
Format
Paperback
Publication date
2012
Condition
New
Number of Pages
314
Place of Publication
Cambridge, United Kingdom
ISBN
9781107412460
SKU
V9781107412460
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
Reviews for The Value of Arts for Business
'The Value of Arts for Business is a must-read for scholars of management as well as for the business leaders who seek to enhance their management skills to meet the challenges of the twenty-first century business landscape. The enterprises of the future will be seen less as mechanical systems and more like living organisms. Giovanni Schiuma combines the analytical force ... Read more